By: Tom Hoffert
Salem foodies are graced with so many incredible places to eat. On top of that, restaurant owners are some of the most active business leaders in our community, always looking for ways to give back to those in need. Restaurateurs are cut from a different cloth. When choosing to open a food establishment, they do not do it for the money, they do it to provide communities with culture, places to entertain, and aide in creating long lasting memories for all of us.
As our restaurant community locally is faced with another round of government mandates, many of our local consumers are reaching out and asking how they can help.
Here are a few ways you can help support restaurants right now:
Gift Cards for Holiday Gifts
As we enter the holiday season, one way you can help your favorite restaurant is by purchasing gift cards as a gift. This does three amazing things with one transaction. First, you provide restaurants with money to continue their operations. This cash-in-hand helps pay employees, overhead, bills, you name it. It is a great way to support. The second advantage is you now have provided a friend, family member, or co-worker with an awesome gift. If you know someone’s favorite place eatery or coffee shop, you are sure to make someone smile. Finally, you have both helped a small business and made someone super happy!
Positive Reviews Online and Social Media
Providing positive reviews for your favorite restaurant goes a lot further than most of may think. By leaving positive reviews on Facebook, Yelp, and Google, you help increasing restaurants Search Engine Optimization and provide other consumers who are looking to try a new place the ability to get a taste of what to expect. In as little as 2-minutes and with only 50 words, you can help direct others to also support your favorite eateries.
Pick up Food and Use Alternate Options
When consumers choose to pick-up food, it helps restaurants more than we think. Third party delivery companies – though very helpful – take 30% for every transaction. This results in restaurants having to pay money each time someone choses a third party to deliver their food. Many restaurants in our area provide their own delivery. Restaurants have invested tens-of-thousands of dollars to ensure their customers are protected by purchasing sanitizing equipment.
The author Tom Hoffert is the Chief Executive Officer for the Salem Chamber of Commerce. The Salem Chamber is a Convener of leaders, a Catalyst for positive change, and a Champion for a thriving community. Are you a business leader? Find out what kind HERE.