Strength looks different for every woman—and at Bia Strength Collective, it’s honored, celebrated, and cultivated in a supportive space built entirely with women’s empowerment in mind. Offering something entirely different from the typical gym experience, Bia is a place created by women, for women, where strength is redefined through confidence, connection, and community.
Located in the heart of Salem, Oregon, this private training studio is more than a place to work out—it’s a movement where empowerment and wellness go hand in hand.
A Vision Born from Experience and Passion
Founded by Ashley Cunningham, a certified personal trainer, Fascial Stretch Therapist, yoga instructor, and mom of three, Bia Strength Collective was inspired by her desire to create the space she once wished for—where women could feel safe, supported, and free to thrive. Ashley began her wellness journey in 2009 as a Zumba instructor and has since embraced a more holistic approach to fitness—helping women become stronger physically, mentally, and emotionally.
The name Bia, drawn from the Greek goddess of force and power, perfectly embodies the studio’s mission: to champion the strength that lives within every woman.
“I wanted to build more than just a gym; I wanted to create a space where women could challenge themselves, lift each other up, and redefine what strength means in their own lives.”
— Ashley, Founder
Unique Services in a Supportive Setting
Bia Strength Collective is far from ordinary. The studio blends science-backed strength training with soulful self-care, offering a wide array of services tailored specifically to women of all backgrounds and experience levels. Whether you’re stepping into a gym for the first time or refining your athletic performance, Bia meets you exactly where you are.
Reasons to Reach Out to Bia Strength Collective:
- Women’s Strength Groups – Small group workouts (capped at 6) focused on technique, confidence, and camaraderie.
- 1:1 Personal Training – Personalized support tailored to each woman’s goals, fitness level, and body.
- HIIT & Mobility Classes – Balanced options to challenge or restore, depending on your needs.
- Fascial Stretch Therapy (FST) – Targeted mobility work that eases pain and enhances movement.
- Massage Therapy – TMJ and therapeutic massage services with cupping and scraping techniques.
- Pilates & Zumba – Fun, energizing group classes that build strength, flexibility, and rhythm.
- Nutrition Coaching – Intuitive, body-neutral guidance to support long-term wellness goals.
With a maximum of just six participants per group class, Bia ensures individualized attention while fostering a deep sense of community support. The studio also offers monthly free community workouts, making access to wellness a priority for all women.
Rooted in Community, Growing Together
At its core, Bia Strength Collective is a community hub—a place where women gather not just to work out, but to celebrate life and lift each other up. From fundraising workouts to birthday shoutouts and personalized check-ins, Bia creates an atmosphere where every woman feels seen and supported.
“Looking for a space where you can build strength, confidence, and community alongside like-minded women—all in the comfort of a private training studio? This is it.”
— from the Bia website
The studio also honors its members through programs like Member of the Month, celebrates personal milestones, and continues to adapt class times and offerings to suit the needs of its growing community.
A Holistic, Healing Approach to Wellness
Beyond fitness, Bia recognizes the importance of addressing the mind-body connection. Services like massage therapy, Fascial Stretch Therapy, and sports nutrition coaching provide women with the tools to not just move better—but feel better, inside and out.
The studio’s team of licensed massage therapists, certified personal trainers, and wellness professionals work collaboratively to ensure every woman receives informed, compassionate support—no matter where she is on her journey.
Whether you’re recovering from injury, rediscovering your strength, or seeking a wellness space that truly gets you, Bia Strength Collective welcomes you to experience what it means to rise—together.
Visit www.biastrengthcollective.com to view the full schedule, book a class, or connect with Ashley and her team.
544 Ferry St. SE, Salem, OR 97301
(971) 208-7443
biastrengthcollective@gmail.com
Instagram: @biastrengthcollective
Bia isn’t just a place to get strong—it’s a place to be seen, supported, and empowered.