During their annual 28 Days of Love fundraiser, Capitol Auto Group (CAG) raised a company record $200,000 in donations for the United Way of the Mid-Willamette Valley. Over $180,000 of the donations came from employee pledges and payroll deductions.
“Over 90 percent of our employees contributed to this amazing cause,” said Carrie Casebeer, Marketing Director. “We even had 28 percent give $1,000 or more. I am so proud of our outstanding staff that care about their community.”
The annual 28 Days of Love campaign is comprised of various fundraising events. This year, the events included a bake sale, silent auction and Friday luncheons.
The $200,000 check was presented to representatives of the United Way April 2, 2019. In attendance were Salem Mayor Chuck Bennett, Ron Hays, Mid-Willamette Valley United Way CEO, and members of the United Way and CAG staff.
“When Carrie told me the astounding amount that Capitol employees had raised, I was left speechless,” said Hays. “I didn’t know what to say to that that could ever show our appreciation of that kind of generosity. Their employees are everyday heroes. People who give without any expectation of reciprocation or notoriety.”
In addition, Hays also mentioned that last year’s donations helped fund a new homeless shelter and homeless shower.
“This does not happen in Salem every day,” said Salem Mayor Chuck Bennett. “There is a community… that supports groups like the United Way in a way that the city cannot. It makes it possible to meet the needs of the broader community.”
This year’s donation was the largest ever given by CAG to the United Way of the Mid-Willamette Valley. It was also among the largest employee-funded donations that the United Way of the Mid-Willamette Valley has ever received.
“Employees don’t do this because they expect to get anything in return,” said Scott Casebeer. “They do it because they care.”
To learn more about how to conduct your own giving campaign visit the United Way at www.unitedwaymv.org.
Keenan Emery
VanNatta PR / Capitol Auto Group
keenan@prsalem.com