Filling the gap
Two years ago, Jackie Hogle began her search for a location to open a store in Salem. She’d had dreams of owning her own business since she was a young teenager, and had been saving up for when the opportunity arose. In March of 2019, Revival Clothiers opened its doors for the first time. Since initially opening, Jackie has pivoted to an online platform where shoppers with style can purchase unique clothing from the comfort of their homes. Check out Revival Clothiers online at https://revivalclothiers.com/. Check the store’s Instagram page and website for sales!
In the absence of Nordstrom, Hogle decided to structure her business based on the need of casual, affordable and stylish clothing for women. She modeled Revival Clothiers after the Nordstrom Juniors department, bringing in some recognizable brands customers know and love, while introducing other brands she found fit her vision from wholesale markets.
Women’s quality basics
When it came time for her plan to open a store, Hogle knew she wanted to pursue quality basics that could be worn by anyone. “I went to Las Vegas for a trade show before we opened, and I felt every item [for myself] because I wanted to make sure it felt really comfortable and the fabric quality was good. Under the $50 and $100 price point, fabric quality can be an issue.”
“My goal was really to set us apart, and make it worth people’s while to come in to the store in person and be able to feel the items – and realize the quality might be superior to what they could find at a big box store or if they order something sight unseen off the internet.” Revival Clothiers also offers an easy return experience.